Consulting businesses revolve around building connections and networks with your clients. Traditionally, entrepreneurs in this field resort to website advertisements and manual telephone calls. The problem with these, though, is that even if they work, they are not as effective as they once were.
Now, the tool that I will be recommending to you in this article is one of the most popular and effective marketing platforms: ClickFunnels.
But how exactly will this help you? That is exactly what we will discuss today. In the end, you can expect to know and understand how to use ClickFunnels for consulting services.
What is ClickFunnels?
Let’s first talk about what ClickFunnels is. I want to get this out of the way for those who are not yet familiar with it.
ClickFunnels was founded by Russell Brunson. This is a platform that specifically functions as a funnel builder.
Funnels refer to the systematic plan that will guide your buyers from the start to the end of the purchasing process.
The idea behind its launching is to help entrepreneurs and marketers promote their products and/or services easier with guaranteed sales. In addition to this, Brunson also gave importance to the factors in the online environment.
At present, there are 100,000 users active on the said platform.
Why is ClickFunnels Ideal for a Consulting Business?
Like what is previously stated, ClickFunnels is a funnel builder. This means that this tool focuses greatly on the marketing system instead of basic site layouts.
What makes this ideal for the specific purpose of consultations is that it does more than advertise your products for you.
Here are some of its functions for a better breakdown of what it can offer:
- Allows sales-related web customization
- Optimizes website for marketing needs
- Designed with simplified features to provide ease of use
- Feature lead generation tools to aid in conversions
- Has built-in functionalities for selling, marketing, and delivering products/services
With funnels, you will have your very own salesperson. This will take on the role of showing your audience the things that they will miss out on if they don’t buy that very moment.
Simply put, funnels are significant because they provide a notable customer experience which can consequently motivate them to purchase what you offer.
Benefits of Using ClickFunnels for Consulting
Now that you have read about why you should consider ClickFunnels, let us now move on to the benefits that you will have access to once you use it for your consultation business.
1. Cost-Efficient
Committing to ClickFunnels may seem pricy if you only look at its price. There are cheaper alternatives out there that you can find. However, the good thing about ClickFunnels is that it is already a full-on package. It covers all your possible needs which is why it stands out above its competitors.
This also means that you don’t have to pay for additional plugins and third-party applications just to provide more site functionalities, which can only be added to the list of your monthly expenses.
ClickFunnels also saves you from spending big sums of money on hiring funnel designers from professional platforms.
2. Increases Productivity
Aside from saving money, you can also save time. Creating funnels is not a lengthy process like how some others perceive it to be. ClickFunnels features a drag-and-drop editor so there is no coding required. You can also opt for the templates provided.
Compared to making an entirely new funnel without given resources, completing this task will significantly be faster in ClickFunnels. This means you have more time to allow for other business activities.
3. Engagement-Inclined
Again, because the platform is built for marketing, you can expect that the ClickFunnels company also offers solutions to boost engagements.
To be specific, ClickFunnels lets you access their email marketing functions that will enable you to:
- Send promotional emails to your subscriber list
- and send automated responses for certain behaviors (purchasing, abandoned carts)
4. Increase Average Order Value
With ClickFunnels, you can offer discounts or add-ons to those who availed your consulting service. This is a good marketing tactic to attract more buyers along the way.
This function is rarely offered by funnel builders and marketing applications. But ClickFunnels does. In addition, your offer will also be viewed as the “better deal” when put side to side with another consultation service.
All in all, it is evident that by purchasing ClickFunnels, you are paying for a suite of marketing tools at a fraction of the cost. This will give you more time to focus on your pending consultations instead of making cold calls to find new clients.
How to Setup ClickFunnels to Start Consulting
In this section, I am going to orient you on how you can start setting up your ClickFunnels. The process is fairly simple. You only need to sign up and pay the required, and you’re all set to go.
There are three subscription plans that you can choose from depending on your needs:
1. ClickFunnels
This plan costs $127 monthly. The number of pages and funnels that you can build in this plan is limited to a certain number, 20 and 100 respectively. This plan is already ideal for entrepreneurs, specifically consulting services.
The only features that this plan lacks are the Follow-Up Funnels, which will act as the tool for reconnections, and the Weekly Peer Review Hackathons, which includes a coach who will guide you from the start of funnel creation to the end.
2. ClickFunnels Pro
ClickFunnels Platinum, on the other hand, amounts to $157 per month. This plan has more functionalities compared to the former plan, and there is no limit when it comes to the pages and funnels that you can create.
This plan is also what the platform most recommends because of its inclusions, the Funnel Flix Platinum, in particular. You will have access to a vault full of courses and training videos that are not made available for the basic ClickFunnels plan.
3. Funnel Hacker
This is priced at $208 monthly and is best for large enterprises. This is the one that goes all out with its features, as well as its bonuses.
Whatever plan you choose to purchase, the second step will always be the same. That is, to learn more about funnels and the process of building them.
You can do this by viewing the training videos and course tutorials provided on the platform. You can also read related blogs to have an idea about the possible issues you may encounter.
How to Build a Sales Funnel
Here is a step-by-step overview of how to create an actual sales funnel:
1. Map out your desired funnel
First, you need to plan the type of funnel that you want to create. Start with the basics like what you are offering, who your target market is, and the type of platform you are majoring in. From there, you will be able to determine the goals and objectives that you want to achieve shortly.
Brainstorming is very important in this stage of sales funnel creation. The concepts you will come up with will help you shape the next step.
2. Start the creation process
Once you have a detailed plan of what you want, you can go straight to creating the funnel. You will be asked to pick a goal and the type of funnel that you want to create.
There are multiple funnel types offered by the platform including sales funnel, product launch, membership, reverse squeeze page, lead magnet, daily deals, survey, and more.
After setting the funnel, you will be directed to design your site pages. You can browse the template library, and it’s your choice if you want to use it as it is or make it a base for your idea. You can also attach media files without restrictions.
Another page feature that you can add to fully optimize it is the membership area. This is worth considering as this can promote engagements and community-building.
3. Determine marketing strategy.
The last thing that you have to do revolves around your marketing strategy. This will set the direction of your funnel towards the results that you want to gather.
Simply speaking, this is where you need to select the advertisement types that you will use. There are limitless options here, all of which require an in-depth study to be effective.
If you need more information, you can resort to the books of Russell Brunson. You can find all of their digital copies at Amazon for less than a dollar. Their physical copies, on the other hand, are all free and will only need you to shoulder the shipping costs.
If you are looking for a recommendation, you can start with Dotcom Secrets, Traffic Secrets, and Expert Secrets.
How Will ClickFunnels Optimize Your Sales?
A well-made funnel is responsible for connecting with your audience and convincing them to make the purchase.
These funnels do not promise a miracle overnight. They go through the process of detecting customer behavior, gathering their data, converting them into leads, and consequently, to sales.
Website builders do not have this capability as most of them focus on how your website will look and function as a whole in the online platform, instead of how they will perform in marketing.
Summary
ClickFunnels performs well for many purposes, and consulting is one of them. This is worth considering especially if you have a budget allotted for your marketing strategies. Not only will this help you earn clients, but this will also aid you in maintaining them.
If you are one of those who aim to catch your audience’s customers in minutes, then this platform is one of the most recommended.
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