5 Reasons Why You Should Blog on Your Online Store

Are there reasons why you should blog on your e-Commerce store? What if I tell you there is a way to increase your store traffic and conversion rate for free?

This method is blogging, and here are the reasons why you should blog on your online store:

Build credibility for your brand
Leverage SEO to rank your pages
Create internal links to your products
Provide value to your audience
Make your content shareable

Blogging is one of the most commonly missed marketing opportunities among dropshippers and e-commerce operators.

Why?

For one, many people do not understand—or do not believe—the power of blogging. Despite blogging being one of the most powerful ways to drive traffic, there seems to be a common belief that blogging does not work for an e-commerce store.

This belief is hogwash—that I have to say.

The other common reason is some entrepreneurs are not writers. And some merely want to focus their marketing efforts on advertising.

We will address these blogging objections later on. For now, let us see the benefits of blogging on your online store.

1. Build credibility for your brand.

Posting products online is easy. You get these products to your customer’s eyes, they see it, and they do not buy.

Why?

To begin with, who are you? If you are not a known entity, there is little likelihood for people to buy from your store.

No amount of fakery will convince a site visitor to purchase from you. What are these fakeries?

Fake product reviews that you get directly from AliExpress
Fake displays tell site visitors that “someone added this product to his cart five seconds ago”

Credibility is the foundation of any successful business, which you must build over time. Many entrepreneurs take to social media like Facebook and Instagram, and these things work.

Here is the thing—the success of your social media posts depend on the platform. You will never have control over the impressions of your posts. Besides, your social media posts can easily get buried underneath a pile of new posts from others.

Social media posting works, but it is a highly active promotion method. Blogging, on the other hand, is passive. Once you have posted your content, it is on your website forever, ready for consumption by any site visitor.

An e-Commerce blog builds credibility not just for your store but for you as the owner. It is a way to show people you know what you are selling. The blog can be your sales funnel’s entry point if done right.

Once a site visitor finds you credible, it is easier for that site visitor to part with his money and pay you or order products from you.

2. Leverage SEO to rank your pages

Advertising works—I will not deny that. However, it is costly and would only bring sales if your ads are active.

Once the campaigns are over, you have to spend money again.

Why not build a marketing channel that is free for life? Yes, blogging is the ultimate advertising and marketing campaign that will last forever.

Why?

Because of search engine optimization.

If you use the right keywords, add value, and provide useful content, Google will rank your blog post organically on search engine result pages (SERPs). The higher you rank, the more traffic you get—free!

Traffic is your store’s veins. Without it, you have little to no chance of making a sale. But with blogging, your posts would always be there for Google to show users—free.

And once a person finds himself in your blog post, he just got his foot in the door of your store. He may browse your products and ultimately buy.

3. Create Internal Links to your products.

Bloggers make a living mostly through info products and affiliate marketing. They capitalize on the traffic from organic search results and then make money from commissions.

The way it works is they place their affiliate links strategically in their blog posts. If a site visitor clicks that link, he goes to the merchant’s product page. If he buys, the blogger gets a commission.

If affiliate marketing works for bloggers, shouldn’t it work for you?

The difference, however, is that you are not leading your site visitors to the merchant’s website. Instead, you are leading your customer to your product pages.

So, let us say that your store’s niche is drones. In this case, you can write some tips about drones. One of these tips is that a beginner must start with specific types of drones and then learn to fly them before upgrading to more expensive ones.

In that blog post, you can recommend one or two beginner drones with a link to your drone product pages.

Your site reader will click that link, view your product, and buy. If he doesn’t, he will surely consider buying from you. The customer will likely compare your prices with other sellers or think long and hard before deciding to buy the drone.

But if he decides to buy from you, you certainly make a profit—all because of one blog post.

As you can see, your blog post is the beginning of your sales funnel. It lures people from the SERPs, then they get inside your store, and then they buy.

4. Provide value to your audience.

A blog post provides value, which is what people seek. Someone considering buying a drone is likely to do research before buying.

If your blog content provides this value, you will fulfill the first reason you should blog on your online store—credibility.

There is so much to write about drones. You can write about the following topics:

How to choose a drone camera
How to make batteries last longer
List of best drones
Different types of drones
How to get started
Tips for flying

As you can see, there are thousands of topics that you can write about drones—topics that site visitors would find useful. As you provide more value, the site visitor will regularly consume your content.

And what happens when this consumer finally decides to go at it? He will buy it for you!

And then, this process will repeat itself repeatedly—you do not have to spend on advertising again and again.

5. Makes your content shareable

People live sharing content online. If you have a blog that adds value, you reduce your marketing efforts because people will do it for you.

Make your blog shareable via Facebook, Pinterest, X (Twitter), Instagram, and other social platforms. Make room for all people who use different types of social media channels.

It takes only one person to share your content to reach ten people. And if these ten people shared your content and reached ten people each, your blog post would have reached 100 people, and you never really did anything but provide valuable content.

Instead of you working hard, combing through forums, and building an audience, your followers and other site visitors would do it for you.

Why nothing should stop you from blogging

If you are one of those entrepreneurs who do not have the knack for writing, all you have to do is to ask someone to create content for you. You can buy these services in many online marketplaces, like Freelancer or Fiverr.

Your other option is to deal directly with an experienced and trusted copywriter and have the copywriter build and execute a blogging plan for your store.

In relation to this, please read my other blog: 5 Tips on Dealing with a Freelance Writer.

Whether you go to Fiverr or hire an independent freelancer, you will spend money. Find someone who can write valuable posts that help your readers. Invest money in your blog and wait for it to bear fruit.

Like a seed, you cannot expect your blog post to convert immediately. At best, it would take Google at least eight to nine months to rank your blog to its full capacity. But once your blog posts have ranked, your investment will pay off.

If you want to learn more about blogging and how it can make you money, even in the e-commerce space, I suggest you visit Income School. Jim Harmer and Ricky Kesler run it, and both have made millions with their blogs.

Income School has a ton of materials that you can learn about blogging. If you want, you can also take their course and get full guidance on how to make a blog to earn money within 24 months.

Summar: Reasons Why You Should Blog on Your Online Store

Blogging is an important aspect of any website. Just think about this: despite Shopify offering a 14-day free trial where you can build a store for free, Shopify has tons of blog posts. A company as big as this must know what it’s doing, right?

Visit Shopify to see Shopify blog examples. You will realize their blogs have all the five characteristics I laid down here for you.

Big companies have many helpful resources via their blogs because that is how they build credibility. That is how they show their site visitors how their products are used or how they address common problems their customers ask.

You should do the same, and you should do it now.

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