5 of the Best Email Marketing Tools for Shopify Dropshipping Store

What are the best email marketing tools for Shopify?

Shopify themes have a newsletter email subscription form that you can put at the bottom of the website. But this is not enough. You need something else because these newsletter forms are generic and are not flexible.

There are hundreds of email marketing apps in Shopify, so what should you choose? I have tested several of them, and today you will see my top picks.

These are:

Privy
OmniSend
Personizely
Seguno
Jilt Email Marketing

I boiled it down to five to make it easier for you to choose.

If you do not have one yet, you need to decide today. Email marketing is one of the most powerful marketing strategies out there. They are much more targeted.

Why?

Because people will subscribe to your email list are interested in what you have to say, and they are interested in what you have to offer.

If you do ads, chances are your ads will get impressions on the feeds of consumers with no interest. But with email marketing, you already got one foot in the door. All it takes now is to send them valuable content and attractive offers to make them buy.

Let us start and see what these five Shopify email marketing integrations offer!

1. Privy Exit Pop Ups and Email

Rating: 4.7 out of 23,268 reviews

Price: Free to $20 per month

Developer: Privy

Privy is not just not just one of the best Shopify email marketing apps; it is also capable of showing discounts if the system detects that your customer is about to leave the page or abandon the cart.

Smart, isn’t it?

Privy is a cost-friendly app that allows you to get email subscriptions and automate your emails. This means that you can program the app to send emails to people who subscribe to your email list.

Here are the features of the Privy app:

Customizable email subscription form
Choose how you want it shown: pop-up, spin the wheel, banner, fly-outs, scroll boxes, and more.
Create coupon codes that you can send to your email subscribers
Target your customers according to behavior—show the offers on exit intent based on scroll, time, device type, on what page they are, and many more
Create automatic A/B testing of your email campaign; know which emails have higher conversion
Add free shipping bars on selected pages if you offer it
Create auto-responders; thank those who subscribed or offer discounts
Create upsell marketing campaigns on your Add to Cart buttons
Create automated emails that will be sent on scheduled
It can be integrated with Klaviyo, Mailchimp, and others

Privy is more than just an email subscription tool; it makes things easy for you as a dropshipper or store owner to grow your customer base and build a relationship with them.

If you are just starting, get the free installation first. Grow your email subscriber base to more, and then upgrade later to the $10 plan so you can start sending emails. You cannot send emails out with the free plan, so focus your efforts on getting subscribers.

2. OmniSend

Rating: 4.8 out of 3,293 reviews

Price: At least $16 per month

Developer: Omnisend

Omnisend is free to install and use. The thing is, you have to start paying a monthly fee after the 14-day free trial.

During the trial phase, you can send only up to 15,000 emails per month and 2,000 emails per day. If you take the $16/month plan, you can only send 15,000 emails monthly.

The price matrix of Omnisend varies according to the number of people on your list. The most affordable is $16 monthly with 500 emails on your list.

Here are the features of Omnisend, one of the best Shopify email capture apps:

24/7 support
Create a welcome email after the lead signs-up
Send out emails to customers who have abandoned their carts
Create automated emails as customers fulfill their cart orders
Send marketing emails to drive repeat sale
Create sign-up forms and choose how they look like
Choose from sign-up boxes, widgets, pop-ups, and Wheel of Fortune games.

There are three plans for Omnisend. These are Standard, Pro, and Enterprise. For the standard plan at $16 per month with 500 people on the list, you will get the following:

Automated email workflows
Segmentation of your customers
Automation of text messages
Sign-up forms for the email subscription

Here are the different price points for 500 subscribers:

If you want the Pro and Enterprise, you will pay $199 or $2,000 monthly. With these two, you can get a Facebook custom audience, advanced workflows, web push notifications, an account manager, and more.

3. Personizely Email and Exit Pop-up

Rating: 5.0 out of 290 reviews

Price: At least $29 per month

Developer: Personizely

This one has no free plan as one of the best Shopify email marketing apps. Instead, you can use and test it during the 14-day free trial. The app is best used to convert visitors into paying customers because it has up-sell and cross-sell marketing functionalities.

Here are the features of the Shopify email pop-up app:

Create an exit intent pop-up; offer a coupon in the pop-up to convert a customer who is about to abandon your store
Capture email addresses with a pop-up sign-up form; this pop-up can also offer discounts
It has a “recommend product” function; this will offer automatic upsells and cross-sells
Use a countdown timer to create a sense of urgency
You can add a sales motivation bar; you can show how much more is needed to add to a cart so the customer can get free shipping.

My take on this is that it is great to capture email leads, but it cannot be used to send automated emails like you would with Privy. It is one best email marketing for Shopify to convert a customer while he is in the store.

What you can do if you want to send your customer emails is to integrate this app with others like Mailchimp, Drip, Aweber, GetResponse, SendinBlue, and so much more.

GetResponse and the other are one of the world’s most effective email marketing tools, but it was not designed for Shopify. What would happen is that you have to pay a different subscription payment for these software tools.

4. Seguno

Rating: 4.7 out of 375 reviews

Price: FREE to $10 a month

Developer: Seguno

Seguno is an app that works inside your Shopify admin page, which means you do not have to leave your Shopify store. Not that it matters a lot, but there are some who get wary if an app takes them to another website.

With Seguno, you can create a countdown timer, gather emails, send newsletters, and automate your email marketing campaigns.

Here are the features of the product:

Use the pre-built templates for automated customer touchpoints
Create a “coming soon” announcement
Send welcome emails to new subscribers
Offer discounts and send a discount reminder to your subscribers
Send an automated “Thank you” email to customers who bought an item for the first time; do the same with repeat purchasers.
Create discount codes and coupons.
Create product recommendations as your customers view items.

So, how much does it cost?

The free plan in itself will deliver your basic needs. At zero monthly cost, you can gather as many as 250 emails on your list, send newsletters, and create discount codes and coupons.

Should your store grow, the $10/month plan is still low-cost and worth the money. With the paid plan, you can re-send an email to people who did not open the previous one, plus you can remove the Seguno brand.

5. Jilt Email Marketing

Rating: 4.8 out of 621 reviews

Price: Free to $29 per month

Developer: Jilt

Jilt is an email marketing tool that allows you to create beautiful emails with your product photos plus buttons where customers can view the product. It works great for Shopify dropshippers who want to launch a massive email marketing campaign.

Here are the features of Jilt:

Gather subscriptions for your email list
Send announcements and newsletters
Send emails to users who abandoned their cart
Welcome new customers, ask customers for feedback via email, and create many more automated email responses.
Create email responses for buyers; these emails can be your invoices, receipts, or shipping confirmations.

While the app shows only a FREE and $29 plan, I need to tell you that the $29 plan is limited to 1,000 email contacts. The price will go up as you also gather more subscribers. As I tested the tool, the monthly plan will increase to $79 when you hit 5,000 subscribers.

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Summary: Best Email Marketing Tools for Shopify

Email marketing is not negotiable. It would be too costly if you depended on paid ads. If your Shopify dropshipping store is new, I strongly suggest you pick a free plan and make the most of it.

Once you have exhausted the maximum allowable number of contacts, upgrade your plan to maximize what the tool offers.

Remember, people who subscribe to your email list are looking for value. Do not spam them, or they will unsubscribe. Send alternating value-add emails (like tips and strategies) and marketing materials so your subscribers do not get annoyed.