5 Effective Ways to Boost Traffic with Pinterest

Did you know that you can boost traffic with Pinterest immensely? Pinterest is one of the most effective ways to drive traffic to your website. Be it a blog or an e-commerce website, you need people to see what you offer.

But why? And how do you grow traffic with Pinterest?

Over the years, the number of Pinterest users ballooned to 300 million active users a month. That is a lot of potential traffic. 50% of users are in the United States, and roughly 80% of mothers in the U.S. use the platform.

Also, it is worth noting that high-income households are more likely to use Pinterest than low-income families, with college students twice as likely to use the platform than those who are out of school.

These numbers tell us a lot about the kind of market that we can leverage on the platform, but how do we do it?

Before we discuss our tips, you must have integrated your website with Pinterest already. To do this, just follow the instructions from your Pinterest action tabs.

1. Use the Right Image Dimensions

Pinterest shows images in a vertical position. The optimal image size is 1,000px X 1,500px or a larger size with an aspect ratio of 2:3.

Why is this important?

If you do not follow this recommended dimension, Pinterest is going to crop your image. Anything bigger than the aspect ratio of 2:3 will be cropped, and anything lesser than that will be buried in a sea of videos and pictures.

1,000px X 1,500px is also an optimum size for your blogs. If you use Pinterest to drive traffic to your blog, your blog post must also have a copy of that same photo. If the photo is larger than 1,500px, it will slow down your load time.

Google hates slow load times, and thus, images larger than 1,500px in height will defeat the purpose of using the platform, which is to drive traffic to your website. Google will not rank your website if you have a slow load time.

2. Post-High-Quality Regularly

No science can prove how many times you have to post per day. Many people claim that you need to pin and re-pin posts for Pinterest to increase your impression rate.

This logic is debatable, as we are sure that value has little to do with volume. Despite this, posting new images or videos regularly will give Pinterest more reason to show your pins.

You see, Pinterest has no reason to show your pin if it has been loaded on other people’s feeds. What matters most is value. A good Pinterest traffic strategy is to post pins that people are interested in and pins that people are likely to share.

Studies may show that you have to post at least five times a day to get success on Pinterest. Some even say that the magic number is 11. The thing is, how will you post five times a day when you only have, say, 25 products?

Besides, who writes five blog posts per day?

Again, you will get more exposure if you pin high-quality images that send a strong message. If you are operating an e-commerce store, post photos of your products daily. If you are running a blog post, display an image about your blog a few minutes after publishing it.

3. Use Tailwind and Join Tribes

Tailwind is an app or software specially designed for Pinterest. What it does is schedule your pins and re-pins. It also allows you to join tribes.

With Tailwind, you can automate your pins. In the app, you program how you want to schedule the pins, and the app will pin them to your Pinterest account even while you are sleeping.

It saves you a lot of time as you do not have to be on the Pinterest app to pin every day.

Tailwind is like Pinterest group boards, but a bit better. With Tailwind Tribes, you can join a group of people in the same niche as you are. This group commits to each other that they will share each other’s posts. These posts’ re-pins are also automated.

As more people join the tribe and share your Pinterest posts, your content will get more exposure, and therefore get more traffic.

4. Boost Traffic with Pinterest: Add a Link to Your Pins

Before you can add a link to your post, you must have a business account. A personal account is meant for people who simply want to share photos but with no business interest.

A business account is free, and you can name it after your brand.

With a business account, Pinterest not only allows you to create a headline but also a description and a link. In this link, you have to place the complete URL of your blog post or your product page.

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Do not make the mistake that some pinners do: the link they use on their posts is their homepage URL. This does not make sense because you want a potential lead to go straight to your product or blog post page, not your home page.

Also, make sure that your links are readable. Many links are nothing more than a string of numbers and characters Change that to your blog’s title, or your product’s name.

It is essential to do this because there are people who are wary about where a link is going to take them. A readable link is more credible than a series of numbers and characters.

5. Boost Traffic with Pinterest: Create an Enticing Copy

Copy refers to written words that aim to make a sale. Whether you are posting an image of a product or a blog post, Pinterest is going to show the description in the feeds. This is the first thing that people are going to read, and this copy can make or break your Pinterest efforts.

Copywriting includes the headline, so use a post title that grabs attention. The caption must immediately tell the reader what to expect, and it must also declare what value you offer.

There is a thin line that separates a clickbait from a good headline. A clickbait does not deliver what was promised, but a good copy does.

Here is an example of a good copy:

Bad: Copywriting Tips
Good: 11 Copywriting Tips That Convert to a Sale

As you can see, the first one is generic, while the second headline is specific (11 copywriting tips), plus there is a value (that converts to a sale).

Summary: Boost Traffic with Pinterest

Follow these 5 effective ways to explode through Pinterest and do them diligently. If you cannot produce a lot of content, Tailwind is the key to getting Pinterest traffic. Make sure that you join a tribe whose members have the same interests as yours and keep your commitment to the tribe.

In return, your tribe will reciprocate your actions. They will re-pin your content, and expose your images or videos to more people, and you can expect to have a higher engagement rate and more website traffic.